Social Media Content Foundations: Plan, Capture, Publish Without Burnout
A beginner-friendly course for solo creators and small-business owners. Build a 30-day content plan, run a capture day, and post on a rhythm you can actually mainta…
Overview
A calm, repeatable system for planning, capturing, and publishing on Instagram, TikTok, and LinkedIn, built for beginners who are tired of posting randomly.
If you are posting once, going quiet for three weeks, then panic-posting again, this course is the reset. Social Media Content Foundations is the studio playbook Lubbad Production uses with the smallest clients who do not have a marketing team, repackaged for solo creators and small-business owners who want to stop chasing trends and start running a simple, sustainable content rhythm. You will not learn growth hacks. You will learn how to write down a month of content in one sitting, film a week's worth of clips in a single afternoon, and post on a schedule you can actually keep. By the end, you will have a 30-day content plan written for your business, a documented capture day workflow, and a publishing rhythm tested in the real world. The course covers Instagram (Reels and feed), TikTok, and LinkedIn, the three platforms where small businesses and beginner creators get the most return for the least effort. We do not cover X, Facebook, YouTube long-form, or paid ads. This is foundations work: get the system right, then scale later. Everything is taught using a phone and basic free tools. If you have a camera, great. If you do not, the course works exactly the same.
Curriculum
- Module 1: The Foundation, Why You Keep Quitting
- Module 2: The 30-Day Plan
- Module 3: Capture Day
- Module 4: Edit and Publish
- Module 5: Reading the Numbers and Doing It Again
Instructor
- Lubbad Production Team
- Studio, edit, and production support mentors
- Duration: 4 hours 20 minutes of video, plus a 30-day implementation window
- Level: Beginner
- Language: EN (FR/NL on request)
Continue with
FAQ
I have never edited a video before. Will I be lost?
No. Module 4 walks through installing CapCut and editing one full video from scratch. You do not need any prior editing experience. The app is free, runs on any phone from the last four years, and we use only the basic features.
Do I need a real camera or expensive gear?
No. Every technique in this course is taught using a phone, natural window light, and free apps. If you already own a camera or a microphone you can use them, but the course is built so that nothing is required beyond your phone.
Which platforms does the course cover?
Instagram (Reels and feed), TikTok, and LinkedIn. We do not cover X, Facebook, YouTube long-form, Pinterest, or paid advertising. The focus is on the three platforms where small businesses and beginner creators get the most return for the least effort.
How long until I see results?
Honestly, do not expect viral growth in 30 days. What you will get in 30 days is a working system, a habit, and real data on what your audience responds to. Sustained reach growth typically takes three to six months of consistent posting for most beginner accounts.
Can I take this course if I am not a business owner, just a creator?
Yes. The system works the same when you are promoting a service, a product, or your personal work. Most of the in-course examples include one non-business creator (a freelance illustrator) alongside small-business examples.
Is there a community or live support?
This is a self-paced course, so there is no live cohort. You can email the Lubbad Production team with course-specific questions and we typically respond within two business days.